The Broadband Multimedia Marketing Association -BMMA- is an industry organization composed of leading Telco broadband service providers and vendors whose goal is to enhance the business prospects of all industry players. Its focus is on the marketing and business aspects of the broadband services by identifying key industry success factors and sharing best practice marketing and industry information.

BMMA initiatives include:

• Face-to-Face Meetings: two annual face-to-face meetings which include deep dive roundtable discussions on current issues relevant to broadband services marketing.
• Hot Topic Calls: monthly calls to discuss current topics in a roundtable format, typically with a discussion leader. Past topics have included broadband usage, Wi-Fi strategies, home networking, DOCSIS 3.0 update, DSL technologies update, customer contact strategies and marketing to small and medium business (SMB)
• Reports: the BMMA publishes a semi-annual benchmarking report (which includes DSL penetration, churn, and growth) and other impromptu surveys for its members (e.g., non-pay disconnects and churn survey, tech support survey, AGM membership survey.)

Hostopia and BMMA
Hostopia has been a BMMA member since 2008. During these years the company has been actively involved with the Association’s activities where Hostopia has been able to share and learn the industry best practices with marketing colleagues.

BMMA Award
Hostopia received the 2010 BMMA Marketing Innovation Award. Hostopia was recognized for its new migration technology, called SNAP. SNAP is a technology developed and deployed by Hostopia to help Internet service providers migrate email users to new platforms. The technology specifically eliminates the risks of service interruption, email content errors and the end-user churn that can result from these common migration issues.